Advancing Humanity

Branded Content / Event Opener

The power of software, for a better world

Atlassian wanted to focus on their clients and show how they utilise the power of software to make the world a better place.

Designed to open their annual Atlassian Team Event in San Francisco, the video has since become a calling card, celebrating the company they keep.

Filmed across three continents, our team’s goal was to capture the heart of the matter: illustrating the transformative power of software and the organisations behind some of the most advanced technology in the world, at the time.