Google X:
Tapestry & CSIRO

A moonshot that could revolutionise the way renewables load our poles & wires. 

The Brief

Explain the importance of inverters - how they’re key to a power grid designed for a pre-digital, pre-renewable era - by exploring the trans-pacific team involved with this ground-breaking technology.

The Approach

Firsltly, we learnt all we could about invertors!

....then we crafted a narrative around Chief Scientist, Leo Casey’s first in-person visit to the team at CSIRO, in Newcastle.

Working closely with Principal Research Scientist, Julio Braslavsky, we crafted a narrative, set against a backdrop of authentically recreated  behind-the-scenes work, explaining the ‘what, why and how’, which drives the team.

The Client

One of mant moonshot projects from Google X, the Tapestry team and our CSIRO have their sights set on a bright future, and in the words of Leo Casey, “...this is one of those defining generational moments where we have to do the right thing.”