MOCA:
Come Closer
Branded Content
Understanding the past, and present, we can reimagine the future; towards a society that embraces diversity, and the strength and empathy that follows.
The Brief
Concieve and produce a visual journey to accompany a narrated statement of MOCA’s purpose.
The Approach
Through hearts and minds, we represent a culture in flux, always moving, never static, shaped by the hands of many.
Capturing the action in close, gently lead by Jessie Tu’s sublime verse, we flow through creation and culture. Our “why”, begins to merge with the sights and sounds of Haymarket, and the people who inhabit this space – making very real the “where” of this new cultural home, and the “what” it represents.
The Client
The Museum of Chinese in Australia - MOCA - is more than a museum, it's a representation of a movement; toward a society that embraces cultural diversity.
The Brief
Concieve and produce a visual journey to accompany a narrated statement of MOCA’s purpose.
The Approach
Through hearts and minds, we represent a culture in flux, always moving, never static, shaped by the hands of many.
Capturing the action in close, gently lead by Jessie Tu’s sublime verse, we flow through creation and culture. Our “why”, begins to merge with the sights and sounds of Haymarket, and the people who inhabit this space – making very real the “where” of this new cultural home, and the “what” it represents.
The Client
The Museum of Chinese in Australia - MOCA - is more than a museum, it's a representation of a movement; toward a society that embraces cultural diversity.
