Mara: Luxury
Eco Swimwear

Product Launch

Sustainable swimwear label, Mara approached Atypical to create a campaign that highlighted their ethos and boutique range, for all women.

The series, for stills and motion, shows  Mara as your “Little Black Dress” of beach and pool.

The collection’s silhouettes echo a timeless expression of form – with a touch of the unexpected – each piece has been manufactured from recycled fishing lines, helping the planet, one dip at a time.

Annabelle Andrew
Kojo Kangu
Diana Gyllen
Paula Molinari

Renata Dominik

Hair + Make Up
Sue Carroll

Creative Director
David Barker