Mara: Luxury
Eco
Swimwear
Product Launch
Sustainable swimwear label, Mara approached Atypical to create a campaign that highlighted their ethos and boutique range, for all women.
![](https://freight.cargo.site/t/original/i/1bf67c89f0482c6cc458f11ac6b8ab7f0a4c2df53cb9196d0bf6b6cea980d6df/MARA9888.jpg)
The series, for stills and motion, shows Mara as your “Little Black Dress” of beach and pool.
The collection’s silhouettes echo a timeless expression of form – with a touch of the unexpected – each piece has been manufactured from recycled fishing lines, helping the planet, one dip at a time.
![](https://freight.cargo.site/t/original/i/39cd644fe23e4f540a7d6ef74cad9c751937f3726136c4222c5f6291ee5c0c2e/MARA10407.jpg)
![](https://freight.cargo.site/t/original/i/c313061936a7c3acb04a80443c389c8caa4beff5d0860f8fe289e59b8c8cb713/MARA10857.jpg)
![](https://freight.cargo.site/t/original/i/65e8a7d2df83dc72c43e994d9548b1ae9e598d7c3ebe7ba7071330dfbcd30c4d/MARA9608.jpg)
![](https://freight.cargo.site/t/original/i/e98f3b1ef0c1a00208913c446d7c5a10cd1fd8b360bb870bb2d509e573502664/MARA9744.jpg)
CREDITS
Featuring
Annabelle Andrew
Kojo Kangu
Diana Gyllen
Paula Molinari
Photography
Renata Dominik
Hair + Make Up
Sue Carroll
Creative Director
David Barker
Annabelle Andrew
Kojo Kangu
Diana Gyllen
Paula Molinari
Photography
Renata Dominik
Hair + Make Up
Sue Carroll
Creative Director
David Barker