NAVA:
Sit For
An Artist
Integrated Campaign
TVC, Online, Social and Photography
NAVA’s industry specific vaccination campaign was the ultimate rabbit from a hat: big problem, small budget, zero time.
Built around a simple twist on an old idiom, we delivered a suite of still and video assets to be articulated across all social platforms and a range of press and marketing avenues.
TVC, Online, Social and Photography
An urgent story for an industry in crisis, across Television, Online and Social.
NAVA’s industry specific vaccination campaign was the ultimate rabbit from a hat: big problem, small budget, zero time.
Built around a simple twist on an old idiom, we delivered a suite of still and video assets to be articulated across all social platforms and a range of press and marketing avenues.
POSTERS
CREDITS
Client:
National Association
for the Visual Arts (NAVA) ︎︎︎
Director:
David Barker
Agency:
Atypical
Creative:
Tim Chenery
David Barker
Artists
Thea Perkins, Dean Cross, Wendy Sharpe, Ramesh Mario Nithiyendran
Supported by the Australia Council for the Arts, and the National Art School (venue).
National Association
for the Visual Arts (NAVA) ︎︎︎
Director:
David Barker
Agency:
Atypical
Creative:
Tim Chenery
David Barker
Artists
Thea Perkins, Dean Cross, Wendy Sharpe, Ramesh Mario Nithiyendran
Supported by the Australia Council for the Arts, and the National Art School (venue).
BEHIND THE SCENES
CASE STUDY
Campaign films social media reach/views
65,629 – campaign feature film
114,191 – all campaign films
#SitForAnArtist Hashtag
393K – Hashtag Social Media Reach
77K – Non social media reach
7851 – Social media likes
159 – Mentions
8,324 – Interactions
Media secured across the campaign
112 Online articles
1 Radio
1 TV
Media coverage includes ABC News, Sydney Morning Herald, Canberra Times, ArtsHub and The New Daily.
NAVA Co-Director Mimi Crowe appeared on the ABC TV News Channel and Triple R 102.7 FM.
65,629 – campaign feature film
114,191 – all campaign films
#SitForAnArtist Hashtag
393K – Hashtag Social Media Reach
77K – Non social media reach
7851 – Social media likes
159 – Mentions
8,324 – Interactions
Media secured across the campaign
112 Online articles
1 Radio
1 TV
Media coverage includes ABC News, Sydney Morning Herald, Canberra Times, ArtsHub and The New Daily.
NAVA Co-Director Mimi Crowe appeared on the ABC TV News Channel and Triple R 102.7 FM.
SOCIALS