NAVA:
Sit For
An Artist

Integrated Campaign
TVC, Online, Social and Photography

An urgent story for an industry in crisis, across Television, Online and Social.

NAVA’s industry specific vaccination campaign was the ultimate rabbit from a hat: big problem, small budget, zero time.

Built around a simple twist on an old idiom, we delivered a suite of still and video assets to be articulated across all social platforms and a range of press and marketing avenues.

︎︎︎View an index of
our work in the Arts.

POSTERS

CREDITS

Client:
National Association
for the Visual Arts (NAVA) ︎︎︎

Director:
David Barker

Agency:
Atypical

Creative:
Tim Chenery
David Barker

Artists
Thea Perkins, Dean Cross, Wendy Sharpe, Ramesh Mario Nithiyendran

Supported by the Australia Council for the Arts, and the National Art School (venue).

BEHIND THE SCENES

CASE STUDY

Campaign films social media reach/views
65,629 – campaign feature film
114,191 – all campaign films

#SitForAnArtist Hashtag
393K – Hashtag Social Media Reach
77K – Non social media reach
7851 – Social media likes
159 – Mentions
8,324 – Interactions

Media secured across the campaign
112 Online articles
1 Radio
1 TV

Media coverage includes ABC News, Sydney Morning Herald, Canberra Times, ArtsHub and The New Daily.

NAVA Co-Director Mimi Crowe appeared on the ABC TV News Channel and Triple R 102.7 FM.

SOCIALS